Shani Davis is ready to tell his story…his way. On the eve of the 2010 Olympic Games in Vancouver, Davis is utilizing popular social media tools to reveal his heart and mind.

“Shani On Shani” is his video log that brings viewers up close and very personal. He’ll be posting segments on his YouTube channel (ShaniDavis2010) throughout the Olympic Games and using Twitter (ShaniDavis2010) and a Facebook Fan Page (Shani Davis) to deepen connections with his many fans.

Tens of thousands of internet users outside the U.S. are already using social media tools to share information and admiration for their skating hero.

The revelations will be televised!